Mexico's largest furniture and equipment retailer, secretly controlled the San Antonio-based National Furniture last month, but there was nothing quiet about where the company wants to go.
Based in Monterrey buy furniture giant Coben family interests in the local chain of five stores, ending 89 years of the company. FAMSA launched a media campaign this past weekend.
FAMSA keep all 125 employees and is keeping the name of the National Furniture in San Antonio.
Mexican companies entering the United States in 2001 via California and came to Texas in the next year with stores in Dallas, Fort Worth and Houston. But the acquisition of San Antonio Alamo City soon made his base in the Lone Star State.
"I've lived in New Braunfels since 1980," said Ted Caffey, Director FAMSA Texas. "I was working in Dallas and going home on weekends; cut this long journey."
The Company has 350 stores in Mexico and 25 in the United States, but wants to expand the U.S. business to 300 stores, Caffey said. There are eight stores in Texas now, and two are scheduled to open this year.
Charles Coben, 65, releasing control of the family furniture business that ran for three generations to focus on real estate. He is leasing four of the San Antonio location for FAMSA and has two warehouses.
"It's time," says Coben. "We make more money in real estate than we do in the furniture business. Spending a lot of the furniture business, a lot of headaches. This is an excellent opportunity for us to go out and all of our people working."
Coben said the furniture business becomes increasingly competitive and so with the entry of more national chains. FAMSA signed with many advantages over its competitors.
"They'll bring all their own (customer) accounts," says Coben. "They have enough money that they did not go through the finance company.
The only big store in San Antonio who took his own account Lacks Furniture. "Coben took half of the customers' accounts and sent the rest through finance companies.
FAMSA probably will hire employees for the San Antonio stores, Coben added, because it is the increasing variety of merchandise.
"There are a lot of electronics and appliances they sell that we have never done," he said.
FAMSA is a subsidiary of Grupo FAMSA, which also has a plant in Monterrey that make living-and dining room furniture. However, less than 10 percent of total income comes from manufacturing, Caffey said.
Furniture sales in the year 2005 is approximately $ 100 million in the United States and more than $ 1 billion in Mexico, he said.
Caffey joined FAMSA in 2002 but has been working with Grupo FAMSA since 1988 as a distributor for the San Antonio-based Supply Side Ltd.
"Paul Sides was the Amana (equipment) distributor for all of Texas, and in 1988 became Amana distributor throughout Mexico," said Caffey.
Supply access to the Mexican side of the Caffey placed there for 10 years, and Grupo FAMSA is one of the biggest clients. When FAMSA needed a director in Texas, Caffey came on board.
"San Antonio is a very favorable location for the progress to FAMSA," Caffey said. "National Furniture has a large Hispanic customer-based customers."
FAMSA has taken advantage of its dominance in Mexico and immigrants brand name familiarity in the market to offer unmatched services. Since a warehouse and retail locations throughout Mexico, the company can sell to clients in the United States on behalf of relatives living in Mexico. A store in Mexico near the residence relative to the item.
FAMSA's innovations in Texas include the introduction of kiosks in supermarkets in Dallas that serves Hispanics - Fiesta Mart and Carnival Food Stores.
"It's a shocker," Caffey said of the success of the concept, with a small kiosk in a supermarket Plano reporting up to $ 100,000 in monthly sales.
Caffey did not approach H.E. Butt Grocery Co., but said he wanted to do something similar there.
"We may be doing good partnerships," he said. "They have a store in Monterrey."
Based in Monterrey buy furniture giant Coben family interests in the local chain of five stores, ending 89 years of the company. FAMSA launched a media campaign this past weekend.
FAMSA keep all 125 employees and is keeping the name of the National Furniture in San Antonio.
Mexican companies entering the United States in 2001 via California and came to Texas in the next year with stores in Dallas, Fort Worth and Houston. But the acquisition of San Antonio Alamo City soon made his base in the Lone Star State.
"I've lived in New Braunfels since 1980," said Ted Caffey, Director FAMSA Texas. "I was working in Dallas and going home on weekends; cut this long journey."
The Company has 350 stores in Mexico and 25 in the United States, but wants to expand the U.S. business to 300 stores, Caffey said. There are eight stores in Texas now, and two are scheduled to open this year.
Charles Coben, 65, releasing control of the family furniture business that ran for three generations to focus on real estate. He is leasing four of the San Antonio location for FAMSA and has two warehouses.
"It's time," says Coben. "We make more money in real estate than we do in the furniture business. Spending a lot of the furniture business, a lot of headaches. This is an excellent opportunity for us to go out and all of our people working."
Coben said the furniture business becomes increasingly competitive and so with the entry of more national chains. FAMSA signed with many advantages over its competitors.
"They'll bring all their own (customer) accounts," says Coben. "They have enough money that they did not go through the finance company.
The only big store in San Antonio who took his own account Lacks Furniture. "Coben took half of the customers' accounts and sent the rest through finance companies.
FAMSA probably will hire employees for the San Antonio stores, Coben added, because it is the increasing variety of merchandise.
"There are a lot of electronics and appliances they sell that we have never done," he said.
FAMSA is a subsidiary of Grupo FAMSA, which also has a plant in Monterrey that make living-and dining room furniture. However, less than 10 percent of total income comes from manufacturing, Caffey said.
Furniture sales in the year 2005 is approximately $ 100 million in the United States and more than $ 1 billion in Mexico, he said.
Caffey joined FAMSA in 2002 but has been working with Grupo FAMSA since 1988 as a distributor for the San Antonio-based Supply Side Ltd.
"Paul Sides was the Amana (equipment) distributor for all of Texas, and in 1988 became Amana distributor throughout Mexico," said Caffey.
Supply access to the Mexican side of the Caffey placed there for 10 years, and Grupo FAMSA is one of the biggest clients. When FAMSA needed a director in Texas, Caffey came on board.
"San Antonio is a very favorable location for the progress to FAMSA," Caffey said. "National Furniture has a large Hispanic customer-based customers."
FAMSA has taken advantage of its dominance in Mexico and immigrants brand name familiarity in the market to offer unmatched services. Since a warehouse and retail locations throughout Mexico, the company can sell to clients in the United States on behalf of relatives living in Mexico. A store in Mexico near the residence relative to the item.
FAMSA's innovations in Texas include the introduction of kiosks in supermarkets in Dallas that serves Hispanics - Fiesta Mart and Carnival Food Stores.
"It's a shocker," Caffey said of the success of the concept, with a small kiosk in a supermarket Plano reporting up to $ 100,000 in monthly sales.
Caffey did not approach H.E. Butt Grocery Co., but said he wanted to do something similar there.
"We may be doing good partnerships," he said. "They have a store in Monterrey."
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